About the CMHA:

The City Mental Health Alliance (CMHA) is a business-led, expert-guided membership organisation that works with senior leaders and HR leads in large corporate businesses, typically from financial, legal, professional services and technology sector, to help transform workplaces into mentally healthy environments. The CMHA is established in the UK, Hong Kong, Australia and Singapore, with more regions in the pipeline.

Our vision is to create mentally healthy workplaces and inspire health creation in businesses

Health creation means creating working environments and experiences that are so positive they improve peoples’ health – both physically and mentally.

The CMHA works hand in hand with members, at leadership and operational level, to facilitate change, develop and embed positive mental health practice within workplaces in a sustainable and measurable way. We are a solutions-focused organisation. Our strength lies in the unique collaboration of our members, working together to draw upon the vast pool of knowledge and experience from across business, and with guidance from our expert advisory board, to find, test and deliver solutions that work for our members.

Role summary:

This is an exciting time to join the CMHA as we look to grow our membership base, evolve our membership offering, and expand our portfolio of non-member services. We are seeking a motivated candidate to help develop and deliver a business development strategy to help grow our membership, both in the UK and globally, and to promote our additional services offering, including training and assessment. The role will also encompass relationship management to oversee member engagement, develop relationship ‘journeys’ with additional services clients and build strategic partnerships. Success in the role will be measured on achieving targets that relate to growing our member pipeline, securing new members and selling additional services.

The CMHA exec team is agile, entrepreneurial and supportive. We all work from home, with trips into London and other UK locations for in-person team meetings and events (as restrictions ease).  This role will report to the Deputy CEO but will work closely across the CMHA Executive Team.

Key responsibilities:

Business development – approx. 70% of role

• Support the growth of the business by developing and delivering a business development and growth strategy.
• Ensure targets relating to new member growth and selling additional services are met
• Establish networks and research business opportunities to identify opportunities for securing new members, cultivate relationships with warm prospects and drive them to sign up, and work with the Executive Team and Board to advise on and develop best practice in business development to help increase the effectiveness of engaging and securing new members
• Filter, manage and follow up on any incoming membership enquiries, mainly in the UK, but also globally
• Develop marketing content, including credentials documents, pitch presentations and supporting content for social media
• Follow industry and market trends by undertaking research to identify competitors, be involved in discussions about new product development and investigate market opportunities
• Build, develop and manage relationships with strategic partners and advisors to build credibility and open new networks for CMHA
• Promote and support the sales of CMHA’s additional services through engaging with new prospects, producing proposals and client pitch documents
• Represent CMHA at events and conferences

Relationship management – approx. 30% of role

• Oversee the application and on-boarding process for new members including welcome packs and kick-off meetings
• Oversee member and client engagement to ensure member and clients’ needs are met
• Develop client and membership journeys to improve experience and maximise interaction and engagement with the CMHA organisation
• Provide support on project management of specific initiatives and projects that we deliver in partnership with members (e.g. research and insights projects)

Required skills and experience:

Essential:

• Experience of leading business development activities and proven track record of securing new business
• Excellent people and relationship building skills
• Innovative, creative and entrepreneurial approach with ability to act upon new opportunities
• Effective written and verbal communication skills with experience of developing proposals and presentations. Significant experience in presenting to different groups and levels of seniority
• Attention to detail, particularly in developing and delivering pitches/proposals
• Good project management, organisational and planning skills, including achieving set objectives and meeting tight deadlines
• Ability to work independently and manage own workload and operate as part of a small, virtual team
• Good IT literacy (including PPT) and research skills
• Flexibility and willingness to travel where necessary

Desirable:

• Demonstrable experience of and skills in business development in a commercial context
• Experience or knowledge of mental health, workplace wellbeing, inclusion or HR related roles
• Experience of working in a membership organisation
• Experience of working within a global organisation
• Proven record of developing effective partnerships in a B2B context

Diversity & Inclusion:

We value the positive impact, experience and insight that diversity brings to our organisation, members and clients.  We encourage and welcome applications from all backgrounds and communities and are committed to having a workforce that is made up of diverse skills, experiences and abilities.

Application Process and Deadline:

• Please send a CV and short covering letter clearly demonstrating why you would be good for this role to:  alison@citymha.org.uk
• The deadline for applications is Friday 6th August 2021.